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CO
ComplexIncome.mortgage
Founded and scaled a specialist mortgage brokerage targeting high-complexity income scenarios. Built a high-performance demand engine from zero, utilizing automated lead scoring and conversion-optimized funnels. Secured over £247M in client mortgages by aligning digital GTM systems with strict regulatory requirements and high-touch sales pipelines.
Key Highlights
- Secured £247M+ in client mortgages through high-converting demand engines
- Achieved a 94% approval rate by engineering automated lead qualification workflows
- Built a scalable GTM system in a highly regulated (FCA) vertical
Technologies Used
Demand GenerationFunnel OptimizationLead Scoring AutomationRevenue Operations