Hayden Richards

Architecting fully autonomous FinTech lead generation engines and end-to-end RevOps pipelines targeting complex borrower profiles.

• Architected a fully autonomous, FCA-compliant FinTech lead generation engine targeting complex borrower profiles, using the Paperclip orchestrator to manage bespoke PPC and SEO AI agents.
• Engineered an end-to-end RevOps pipeline utilizing n8n to seamlessly bridge front-end AI qualification workflows (e.g., "The Logic Check") directly with the Acre mortgage back-office system, eliminating manual data entry for financial advisers.
• Built complex, node-based n8n automations that parse raw applicant data, execute preliminary compliance routing, and programmatically construct bespoke, underwriter-ready case files directly within the Acre CRM.
• Developed custom internal applications using Google Antigravity 2.0's agent-first IDE, maintaining the proprietary codebase in GitHub to ensure strict version control and rapid iteration.
• Programmed direct AI-to-Ads integrations using Model Context Protocol (MCP) servers, enabling AI agents to dynamically route budgets across Meta and Google Ads for real-time anomaly detection and optimization.
• Juggled frontier LLMs programmatically via OpenRouter, routing complex FCA-compliance logic to advanced reasoning models while optimizing token spend for standard tasks.

Led marketing performance and demand efficiency for global programmes through stakeholder targeting and MarTech optimization.

• Developed a brand engagement strategy contributing to 40% net-new lead growth through automated stakeholder targeting and segmentation.
• Designed MQL-to-SQL processes increasing SQL acceptance rates by 17% through tightened lead capture, autoresponder sequences, and automated follow-up logic.
• Developed GA4 and Looker attribution reporting to identify inefficient marketing spend, improving ROI visibility and reducing wasted marketing activity by 18%.
• Led MarTech planning across Microsoft Dynamics 365, integrating ZoomInfo/intent data and establishing CRM resilience.

Delivered interim senior marketing leadership for B2B SaaS and regulated-service clients, driving demand generation strategy and full-funnel optimization.

• Delivered interim senior marketing leadership for B2B SaaS and regulated-service clients, driving demand generation strategy, GTM planning, and full-funnel optimization.
• Engineered a bespoke GoHighLevel (GHL) lead management system for the mortgage sector, automating complex qualification workflows, multi-channel nurture sequences, and instant broker handoff to drastically improve speed-to-lead.
• Improved MQL-to-SQL conversion rates by 27% across client engagements through advanced marketing automation, nurture sequence design, and sales handoff improvements.

Owned the performance marketing function for a leading compliance technology provider, driving pipeline generation and RevOps automation.

• Increased qualified demo bookings by 180% through strategic integration of ZoomInfo and ChiliPiper, improving speed-to-lead and routing automation.
• Reduced sales development research time by 45% through MarTech optimization, workflow automation, and stronger AI-driven account intelligence.
• Scaled lead volume by 35%+ while maintaining cost efficiency through automated LinkedIn Conversation Ads and review-site partnerships.

Built and managed the digital GTM function for global eCommerce and tabletop gaming brands.

• Delivered 32% e-commerce growth through programmatic customer acquisition optimization and digital marketing strategy.
• Introduced rapid A/B testing frameworks to improve conversion learning and lifetime value tracking.

Increased online sales by 67% through data-led digital marketing and CRO.

• Increased online sales by 67% through data-led digital marketing and Conversion Rate Optimization (CRO).

Grew social communities by 40% and contributed to a 9% sales increase via B2B event marketing and social selling.

• Grew social communities by 40% and contributed to a 9% sales increase via B2B event marketing and social selling.

Managed operational delivery under pressure and led cross-functional team coordination.

• Managed operational delivery under pressure and led cross-functional team coordination.