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CO
ComplexIncome.mortgage
Founded and scaled a specialist mortgage brokerage targeting high-complexity income scenarios. Built a high-performance demand engine from zero, utilizing automated lead scoring and conversion-optimized funnels. Aligned digital GTM systems with strict FCA regulatory requirements and high-touch sales pipelines to serve complex-income borrowers.
Key Highlights
- FCA-compliant autonomous lead-generation engine built for complex-income borrowers
- Engineered automated lead qualification workflows targeting high-complexity income scenarios
- Built a scalable GTM system in a highly regulated (FCA) vertical
Technologies Used
Demand GenerationFunnel OptimizationLead Scoring AutomationRevenue Operations